TMI conducts Product Quality and Branding Development Workshop for SPARC Community Partners

Community partners gave their feedback to the proposed label and branding developed by B612 Design Philippines based on the participants’ workshop outputs

The Moropreneur Inc. conducted a Product Quality and Branding Development Workshop for community partners under the Support to Peace and Resilience of Communities in Mindanao Project (SPARC) on October 27-29, 2018 at Punta Isla Lake Resort, Lake Sebu, South Cotabato.

The activity was participated by 30 individuals including officers of established People’s Organizations from the Municipalities of Mother Kabuntalan, Paglat, and General Salipada K. Pendatun in Maguindanao and LGU officials.

One of the participants writing her input on the workshop on branding development

Participants have undergone through a Design Thinking Workshop facilitated by Joie Cruz and Carlo Valencia from B612 Design Philippines to determine ways and strategies to develop their products to become more marketable not just locally, but internationally.

During the Design Thinking Workshops, the participants were instructed to get to know their target market and to develop their products based on the personalities of their target markets.

Dr. Zulfichar Ali Panda of the Muslim Mindanao Halal Certification Board presented the Halal Standards to the participants. He also emphasized the advantage of obtaining a Halal Certification for both food and non-food products especially in reaching a broader market internationally. He also advised the participants on the process obtaining a halal certification.

Catalina Icalina of the Department of Trade and Industry presented the different programs and support services provided by their agency to local start-ups and social enterprises.

Hayat M. Pilas from the Cooperative Development Authority – ARMM explained to the participants the advantages of registering their cooperatives to the Authority. She also explained to the participants the process of registration along with the required documents that should be provided by the PO’s during the registration.

At the end of the Product Development Workshop, members and officers of the People’s Organizations, as well as participating Barangay and Municipal LGU officials obtained ideas and strategies on how to best proceed in terms of further improving their products.

Label and branding developed by community partners for their processed fish products


Initial draft of label and branding developed by B612 Design Philippines based on the initial design made by the community partners

With the help of B612 Design Philippines, a label and branding for each product was also developed. The label and branding of the products reflects the unique stories of the POs as well as the distinct quality of each developed product.

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